How to Interaction with your audience: Message It’s quite simple for the company, but sometimes the feeling is not so good without optimization.Īn example of SPG China account is shown below, customer would navigate to SPG app when check the booking: If there is an app for the company, we could navigate to the app page. Navigation is very suitable for online shop, customer profile page or landing page. Guide the subscribers register to company customers.Making app/web page reusable if navigate out of WeChat platform.Provide comprehensive functions with error check and validation.If customer want to buy it, they would be navigating to the online shop by clicking the first menu. How to Interaction with your audience: NavigationĪs Starbucks China account, selling gift cards are the most important function. A user-defined menu can include up to three level-one menus, and each level-one menu can include up to five level-two menus.Īn example of Starbucks China account with a user-defined menu is shown below: That’s custom menu feature in WeChat account platform, an easy way for both company and audiences.Ĭustom menu enriches official account, helping users better and more quickly understand an official account’s functions. In WeChat platform, we need to define the features that provided in the account and we also need to know how to tell audience about our functions in the account. Company broadcast? More subscribers? Or high conversion rate?īelow, I classified some requirements for WeChat accounts, most service accounts provide these functions and collect data, interactions for next step of marketing campaign. WeChat became one of the most powerful communication platforms in China, However, company need to clear the strategy about WeChat marketing at first. We would use service account as example in this blog. The general rule is: if you have a lot of timely sensitive information to publish every day, you should choose subscription account otherwise choose service account. It will also enable more complex functions to be implemented. Service account: more efficient at collecting data from users and using this data to send them targeted marketing.Subscription account: appear as extremely limited in some functions, but it’s still a good fit for organizations for which sending one message per day is key.This blog is concerned with the other accounts that consumers will follow. Enterprise account: for internal company use and have a separate backend.There are three types of official accounts: WeChat users can register as an official account, which enables them to push feeds to subscribers, interact with subscribers and provide them with services. This blog you could learn what’s WeChat account platform, how it works and some account examples in China. WeChat is a Chinese multi-purpose messaging, social media and mobile payment app. How to use WeChat for business: interact with your audience Introduction
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